Ecco un articolo di smashing magazine sui 10 cose da evitare nel progettare un logo.
With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.
1. Designed By An Amateur
2. Relies On Trends
3. Uses Raster Images
4. Contains Stock Art
5. Designing For Yourself Rather Than The Client
6. Overly Complex
7. Relies On Color For Its Effect
8. Poor Choice Of Font
9. Has Too Many Fonts
10. Copies Others